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Google Ads & Facebook Ads Report Template

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Actual Price: $499

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Google Ads & Facebook Ads Report Template

Achieve long-lasting success by turning raw Google Ads and Facebook ads data into actionable in-depth insights with our custom-built professional Paid Ads reporting template.

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Actual Price: $499

👉 Today’s Price: $249 Only

You Save: 50% Off

🔗Connector Required

💵 Connector Cost: $9/account/month

Report Template Description

🔎 What Will You Understand After Purchasing This Report?

Google Ads

✅ Ads Overview & Cost Analysis

  • How your ad clicks, impressions, and conversions are trending over time.

  • What's happening with your ad spend, CPC (cost-per-click), and CPA (cost-per-acquisition).

  • Identify sudden drops or spikes in performance to quickly assess campaign health.

✅ Campaign-Level Performance

  • Which campaigns deliver the highest number of conversions and at what cost.

  • Comparison of CPA, conversion rates, and spend across all your active campaigns.

  • Know which campaigns are wasting budget with no returns.

✅ Keyword Performance & Match Type Analysis

  • See which keywords drive conversions and which burn your budget.

  • Understand performance by match type (Exact, Phrase, Broad) to adjust bidding strategy.

  • Find top-performing and poor-performing keywords by CPA and quality score.

✅ Audience Insights & Targeting Effectiveness

  • Which audience lists (e.g., remarketing, in-market, affinity) are converting best.

  • Breakdown by audience type (website visitors, in-market, etc.) to improve targeting.

  • Get a clear picture of ROAS (Return on Ad Spend) by location and audience.

✅ Audience Insights & Targeting Effectiveness

  • How conversions differ across mobile, tablet, and desktop users.

  • Which countries or regions are producing results and where you're wasting money.

  • View CPA and conversion rate breakdown by geography and device type.

📊 Metrics & Dimensions Included

Metrics:

✅Clicks

✅Impressions

✅CTR (Click-Through Rate)

✅Conversions

✅Cost

✅Average CPC (Cost per Click)

✅CPA (Cost per Acquisition)

✅Conversion Rate

✅ROAS (Return on Ad Spend)

✅Average CPM

✅Keyword Quality Score

✅Monthly and Weekly Performance Metrics

✅Percentage and Absolute Change (MoM or Custom Period)

Dimensions:

✅Campaign

✅Search Keyword

✅Match Type (Phrase/Exact/Broad)

✅Device Category

✅Audience List Name

✅Audience Type (Affinity/In-market/Website visitors)

✅Country/Territory

✅Month, Week, Date

✅Campaign Type (Search/Display/Video)

✨ Custom Metrics (Exclusive!)

These metrics are custom-calculated using formulas and not available in standard Google Ads reports:

  • CPA (Cost per Acquisition) calculated directly using cost/conversions at various levels (keyword, campaign, audience).

  • ROAS (Return on Ad Spend) custom formula = revenue ÷ cost (not directly available in Ads dashboard).

  • Absolute & Percentage Change between current and previous periods for conversions, clicks, CPC, CPA — helps in identifying growth or drop instantly.

  • Conversion Breakdown by Event Type – includes non-standard events like Local Actions, Website Visits, Menu Views, giving granular insights.

  • Custom Audience Conversion Rate – tracks how well each retargeting or affinity audience performs.

  • Keyword Match Type CPA & ROI – derived metrics that blend campaign + keyword performance per match category..

Facebook Ads

✅ Facebook Ads Overview

Get a high-level summary of your entire ad account’s performance:

  • Key metrics: clicks, impressions, CTR, CPC, amount spent, purchases, conversion rate, and CPA.

  • Analyze percentage and absolute change in performance compared to previous periods.

  • Spot trends with daily purchase tracking and historical comparisons.

✅ Campaign Performance

Identify your top and bottom-performing campaigns instantly:

  • Campaign-level data: purchases, conversion rate, CPA, and spend.

  • Visualize performance with CPA vs. conversion rate charts.

  • Segment campaigns by objective (Sales vs Traffic) to evaluate strategy.

✅ Audience Analysis

Understand which audiences drive the best results:

  • Performance by age, gender, and country.

  • Cost-efficiency insights with CPA and conversion rate by demographic group.

  • Visual breakdown of audience segments to guide ad targeting and messaging.

✅ Platform Comparison

Track performance across Facebook, Instagram, and other placements:

  • See which platforms generate the most purchases and engagement.

  • Easily compare performance share by platform using intuitive visuals.

  • Optimize your budget allocation with platform-level CPA and ROI insights.

✅ Time-Based Ad Trends

Visualize how your campaigns evolve over time:

  • Weekly trends in clicks, impressions, purchases, CPA, and conversion rate.

  • Spot high-ROI periods and understand campaign lifecycle performance.

  • Track frequency and ad fatigue indicators over weeks.

📊 Metrics & Dimensions Included

Metrics:

✅Impressions

✅Clicks

✅CTR (Click-Through Rate)

✅CPC (Cost per Click)

✅CPA (Cost per Acquisition)

✅Amount Spent

✅Conversion Rate

✅Purchases

✅Frequency

✅% Change & Absolute Change (vs. previous period)

Dimensions:

✅Campaign Name

✅Campaign Objective (Sales / Traffic)

✅Platform (Facebook / Instagram)

✅Country

✅Device Platform

✅Gender

✅Age Group

✅Week / Month (for time-based analysis)

✨ Custom Metrics (Exclusive to This Template!)

  • Campaign Mining Table: Combine purchases, CPA, and ROI in one view.

  • Weekly Frequency Monitoring: Identify if audience fatigue is setting in.

  • CPA Heatmaps by Demographic: Instantly detect costly segments.

  • Performance vs. Previous Period Line Charts: Quick visual comparison to past results.

Our Client Reviews

Get Access to
Google Ads & Facebook Ads Report Template

Download, connect and use report template - Save time and skyrocket your campaign performance!

Actual Price: $499

👉 Today’s Price: $249 Only

You Save: 50% Off

🔗Connector Required

💵 Connector Cost: $9/account/month

🔒 Secure Checkout

Your information is 100% secure.

Payments are encrypted and safe.

⚠️Please note:

This is a one-time digital purchase and is Non-Refundable.

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