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Master Report Template

Achieve long-lasting success by turning raw Google Analytics, Search Console, Meta data into actionable in-depth insights with our custom-built professional Mater reporting template.

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Actual Price: $555

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Report Template Description

🔎 What Will You Understand After Purchasing This Report?

Google Analytics

✅ Website Engagement & Acquisition

How many users are visiting your website, and how engaged they are.
Average session duration and engagement rate trends.
Where your sessions are coming from by channel, country, and device type.

✅ Content Performance

Which pages get the most views.
How page-level performance changes over time.
Which pages drive the most event interactions and revenue.

✅ Key Events & Conversions

How your critical conversions like view item, add to cart, purchase, checkout and other events perform over time.
Key events breakdown by page and event value.

✅ Ecommerce Analysis

How revenue, transactions, and purchase conversion rates change over time.
Funnel performance: how many items added to cart, checked out, and purchased.
Top-performing products, brands, or categories by revenue and quantity.

✅ Marketing Channels Effectiveness

Which marketing channels drive the most sessions, key events, and transactions.
Campaign performance with engagement and revenue breakdown.

✅ Time-Based Trends

Week-by-week and month-by-month performance of sessions, engagement, events, transactions, and revenue.
Easily spot trends, seasonality, or campaign impacts.

📊 Metrics & Dimensions Included

Metrics:

✅Sessions

✅Engaged sessions

✅Avg. session duration

✅Engagement rate

✅Key events (total + breakdown by type)

✅Transactions

✅Total revenue

✅Average purchase revenue

✅Purchase conversion rate

✅Event count

✅Event value

✅percentage & absolute changes (period-over-period)

Dimensions:

✅Channel (source/medium)

✅Country

✅Device category

✅Page path / Page title

✅Session campaign

✅Session medium

✅Item name (product-level details)

✅Year-month, week (for time analysis)

✨ Custom Metrics (Exclusive!)

This report includes calculated/custom metrics you won’t find in standard GA4 reports, such as:

Purchase Conversion Rate (%) – calculated to show the ratio of transactions to sessions.

Absolute & Percentage Changes for key metrics over previous periods — letting you see growth or decline instantly.
Engaged Sessions Metric – custom engagement calculation for deeper insights.
Custom Event Value Calculations – summing event value per page or item, not directly available in GA4.

Google Ads

✅ Ads Overview & Cost Analysis

How your ad clicks, impressions, and conversions are trending over time.
What's happening with your ad spend, CPC (cost-per-click), and CPA (cost-per-acquisition).
Identify sudden drops or spikes in performance to quickly assess campaign health.

✅ Campaign-Level Performance

Which campaigns deliver the highest number of conversions and at what cost.
Comparison of CPA, conversion rates, and spend across all your active campaigns.
Know which campaigns are wasting budget with no returns.

✅ Keyword Performance & Match Type Analysis

See which keywords drive conversions and which burn your budget.
Understand performance by match type (Exact, Phrase, Broad) to adjust bidding strategy.
Find top-performing and poor-performing keywords by CPA and quality score.

✅ Audience Insights & Targeting Effectiveness

Which audience lists (e.g., remarketing, in-market, affinity) are converting best.
Breakdown by audience type (website visitors, in-market, etc.) to improve targeting.
Get a clear picture of ROAS (Return on Ad Spend) by location and audience.

✅ Audience Insights & Targeting Effectiveness

How conversions differ across mobile, tablet, and desktop users.
Which countries or regions are producing results and where you're wasting money.
View CPA and conversion rate breakdown by geography and device type.

📊 Metrics & Dimensions Included

Metrics:

✅Clicks

✅Impressions

✅CTR (Click-Through Rate)

✅Conversions

✅Cost

✅Average CPC (Cost per Click)

✅CPA (Cost per Acquisition)

✅Conversion Rate

✅ROAS (Return on Ad Spend)

✅Average CPM

✅Keyword Quality Score

✅Monthly and Weekly Performance Metrics

✅Percentage and Absolute Change (MoM or Custom Period)

Dimensions:

✅Campaign

✅Search Keyword

✅Match Type (Phrase/Exact/Broad)

✅Device Category

✅Audience List Name

✅Audience Type (Affinity/In-market/Website visitors)

✅Country/Territory

✅Month, Week, Date

✅Campaign Type (Search/Display/Video)

✨ Custom Metrics (Exclusive!)

These metrics are custom-calculated using formulas and not available in standard Google Ads reports:

CPA (Cost per Acquisition) calculated directly using cost/conversions at various levels (keyword, campaign, audience).
ROAS (Return on Ad Spend) custom formula = revenue ÷ cost (not directly available in Ads dashboard).
Absolute & Percentage Change between current and previous periods for conversions, clicks, CPC, CPA — helps in identifying growth or drop instantly.
Conversion Breakdown by Event Type – includes non-standard events like Local Actions, Website Visits, Menu Views, giving granular insights.
Custom Audience Conversion Rate – tracks how well each retargeting or affinity audience performs.
Keyword Match Type CPA & ROI – derived metrics that blend campaign + keyword performance per match category..

Google Search Console

✅ Organic Performance Overview

Understand how your site is performing in Google Search:

Total impressions, clicks, CTR, and average position trends.
Changes in performance over time — both percentage and absolute values.
Filter performance by country, device type, and date range.

✅ Brand vs Generic Keyword Performance

Discover how well your branded terms perform compared to generic ones:

Breakdown of Brand vs Generic keywords by impressions and clicks.
Visual comparison of traffic patterns for each category.
Keyword-level performance insights (e.g. “monticello spa”, “terme monticello”).

✅ Keyword Length & Type Analysis

See how different keyword types perform:

Comparison between short-tail and long-tail keywords.
Engagement metrics like clicks, CTR, and average position by keyword type and length.
Identify keyword types driving the most valuable traffic.

✅ Top Performing Keywords

Find out which keywords rank on Page 1 (Top 3 positions) and drive traffic:

List of high-performing keywords with clicks, impressions, and average ranking position.
Spot low-hanging opportunities for SEO optimization.
See changes in ranking positions and their effects on CTR.

✅ Time-Based SEO Trends

Visualize performance over time for deeper strategic decisions:

Month-by-month breakdown of impressions, clicks, CTR, and ranking trends.
Spot trends, drops, or spikes related to seasonality or algorithm updates.
Compare performance across months or campaigns.

📊 Metrics & Dimensions Included

Metrics:

✅Impressions

✅Clicks

✅CTR (Click Through Rate)

✅Average Position

✅% Change (Period-over-period)

✅Absolute Change

✅Keyword Count

✅Device & Country-specific performance

Dimensions:

✅Keyword

✅Keyword Category (Brand / Generic)

✅Keyword Type (Short-tail / Long-tail)

✅Page Rank Group (Top 3, 4–10, etc.)

✅Date (Day, Week, Month)

✅Country

✅Device Category

✨ Custom Metrics (Exclusive to This Template!)

Keyword Category / Group CTR & Position: Segmented views for brand vs generic and keyword types.
Page Ranking Filter: Instantly view keywords ranking in top positions.
Position Delta & CTR Delta: Quickly understand growth or decline.
Keyword Length Segmentation: Analyze performance based on number of words per query.

Facebook Ads

✅ Facebook Ads Overview

Get a high-level summary of your entire ad account’s performance:

Key metrics: clicks, impressions, CTR, CPC, amount spent, purchases, conversion rate, and CPA.
Analyze percentage and absolute change in performance compared to previous periods.
Spot trends with daily purchase tracking and historical comparisons.

✅ Campaign Performance

Identify your top and bottom-performing campaigns instantly:

Campaign-level data: purchases, conversion rate, CPA, and spend.
Visualize performance with CPA vs. conversion rate charts.
Segment campaigns by objective (Sales vs Traffic) to evaluate strategy.

✅ Audience Analysis

Understand which audiences drive the best results:

Performance by age, gender, and country.
Cost-efficiency insights with CPA and conversion rate by demographic group.
Visual breakdown of audience segments to guide ad targeting and messaging.

✅ Platform Comparison

Track performance across Facebook, Instagram, and other placements:

See which platforms generate the most purchases and engagement.
Easily compare performance share by platform using intuitive visuals.
Optimize your budget allocation with platform-level CPA and ROI insights.

✅ Time-Based Ad Trends

Visualize how your campaigns evolve over time:

Weekly trends in clicks, impressions, purchases, CPA, and conversion rate.
Spot high-ROI periods and understand campaign lifecycle performance.
Track frequency and ad fatigue indicators over weeks.

📊 Metrics & Dimensions Included

Metrics:

✅Impressions

✅Clicks

✅CTR (Click-Through Rate)

✅CPC (Cost per Click)

✅CPA (Cost per Acquisition)

✅Amount Spent

✅Conversion Rate

✅Purchases

✅Frequency

✅% Change & Absolute Change (vs. previous period)

Dimensions:

✅Campaign Name

✅Campaign Objective (Sales / Traffic)

✅Platform (Facebook / Instagram)

✅Country

✅Device Platform

✅Gender

✅Age Group

✅Week / Month (for time-based analysis)

✨ Custom Metrics (Exclusive to This Template!)

Campaign Mining Table: Combine purchases, CPA, and ROI in one view.
Weekly Frequency Monitoring: Identify if audience fatigue is setting in.
CPA Heatmaps by Demographic: Instantly detect costly segments.
Performance vs. Previous Period Line Charts: Quick visual comparison to past results.