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Achieve long-lasting success by turning raw Google Ads data into actionable in-depth insights with our custom-built professional Google Ads reporting template.


How your ad clicks, impressions, and conversions are trending over time.
What's happening with your ad spend, CPC (cost-per-click), and CPA (cost-per-acquisition).
Identify sudden drops or spikes in performance to quickly assess campaign health.
Which campaigns deliver the highest number of conversions and at what cost.
Comparison of CPA, conversion rates, and spend across all your active campaigns.
Know which campaigns are wasting budget with no returns.
See which keywords drive conversions and which burn your budget.
Understand performance by match type (Exact, Phrase, Broad) to adjust bidding strategy.
Find top-performing and poor-performing keywords by CPA and quality score.
Which audience lists (e.g., remarketing, in-market, affinity) are converting best.
Breakdown by audience type (website visitors, in-market, etc.) to improve targeting.
Get a clear picture of ROAS (Return on Ad Spend) by location and audience.
How conversions differ across mobile, tablet, and desktop users.
Which countries or regions are producing results and where you're wasting money.
View CPA and conversion rate breakdown by geography and device type.
✅Clicks
✅Impressions
✅CTR (Click-Through Rate)
✅Conversions
✅Cost
✅Average CPC (Cost per Click)
✅CPA (Cost per Acquisition)
✅Conversion Rate
✅ROAS (Return on Ad Spend)
✅Average CPM
✅Keyword Quality Score
✅Monthly and Weekly Performance Metrics
✅Percentage and Absolute Change (MoM or Custom Period)
✅Campaign
✅Search Keyword
✅Match Type (Phrase/Exact/Broad)
✅Device Category
✅Audience List Name
✅Audience Type (Affinity/In-market/Website visitors)
✅Country/Territory
✅Month, Week, Date
✅Campaign Type (Search/Display/Video)
These metrics are custom-calculated using formulas and not available in standard Google Ads reports:
CPA (Cost per Acquisition) calculated directly using cost/conversions at various levels (keyword, campaign, audience).
ROAS (Return on Ad Spend) custom formula = revenue ÷ cost (not directly available in Ads dashboard).
Absolute & Percentage Change between current and previous periods for conversions, clicks, CPC, CPA — helps in identifying growth or drop instantly.
Conversion Breakdown by Event Type – includes non-standard events like Local Actions, Website Visits, Menu Views, giving granular insights.
Custom Audience Conversion Rate – tracks how well each retargeting or affinity audience performs.
Keyword Match Type CPA & ROI – derived metrics that blend campaign + keyword performance per match category..
Download, connect and use report template - Save time and skyrocket your campaign performance!
💵 Connector Cost: $9/account/month
🔒 Secure Checkout
Your information is 100% secure.
Payments are encrypted and safe.
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